Sales Machine

Open to everyone

The Complete B2B Playbook for Founders Who Need to Sell

The complete B2B playbook: from cold prospecting to closing. Learn how to qualify leads, handle objections, and structure deals that scale your revenue from zero.

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DURATION

4 weeks

FORMAT

Virtual

NEXT EDITION

Wednesday, April 8

Mentors

Co-founder of OnTop, a fintech for international payments. Experience selling B2B solutions in regulated markets and building predictable pipelines. Shares sales playbooks in new categories without established product-market fit.

Co-Founder OnTop

Santiago Aparicio

Co-founder of OnTop, a fintech for international payments. Experience selling B2B solutions in regulated markets and building predictable pipelines. Shares sales playbooks in new categories without established product-market fit.

Co-Founder OnTop

Santiago Aparicio

CEO Dapta

Nicolas Rojas

Founder Pitz

Natalia Salcedo

Growth VP Habi

Felipe Restrepo

Rappi & 30x Co-Founder

Andres Bilbao

Our +3100 executive students help companies like these to grow.

METHODOLOGY

Our Methodology

The complete B2B playbook for founders and reps who need to sell from day one.

Prospecting

Discovery

Negotiation

Closure

Strategic Prospecting

Identify high-value accounts with data-driven criteria. Stop chasing cold leads.

Apply Now

Prospecting

Discovery

Negotiation

Closure

Strategic Prospecting

Identify high-value accounts with data-driven criteria. Stop chasing cold leads.

Apply Now

Modules

The system for scaling sales with focus, predictability, and control

Module 1

Mindset & Culture

Build an ownership mindset, focus on action and real metrics to operate with discipline, clarity, and radical responsibility.

Module 3

ICP 2.0 and irresistible offer

Identify the right customer by pain points and economic value, design clear offers, and measure resonance to scale accurately.

Module 5

Discovery that converts

Learn to lead discovery conversations that reveal economic impact, real urgency, and clear decision criteria.

Module 7

Pricing, negotiation, and procurement without friction

Pricing structure, packages, and negotiations with ROI logic, risk control, and legal processes without blockages.

Module 2

Fundamentals of growth and focus

Define north stars, structure the pipeline, and create a growth operating system based on rhythm, rituals, and constant execution.

Module 4

Modern messaging and outbound

Create multichannel outreach systems with relevant messages, smart personalization, and clear conversion metrics.

Module 6

Demo narrative and value test

Design demos that tell a story, validate hypotheses, and show real value with data, scenarios, and success plans.

Module 8

Forecasting, RevOps, and productivity with AI

Implement reliable forecasting, critical dashboards, and AI automation to scale efficiency and predictability.

Module 1

Mindset & Culture

Build an ownership mindset, focus on action and real metrics to operate with discipline, clarity, and radical responsibility.

Module 2

Fundamentals of growth and focus

Define north stars, structure the pipeline, and create a growth operating system based on rhythm, rituals, and constant execution.

Module 3

ICP 2.0 and irresistible offer

Identify the right customer by pain points and economic value, design clear offers, and measure resonance to scale accurately.

Module 4

Modern messaging and outbound

Create multichannel outreach systems with relevant messages, smart personalization, and clear conversion metrics.

Module 5

Discovery that converts

Learn to lead discovery conversations that reveal economic impact, real urgency, and clear decision criteria.

Module 6

Demo narrative and value test

Design demos that tell a story, validate hypotheses, and show real value with data, scenarios, and success plans.

Module 7

Pricing, negotiation, and procurement without friction

Pricing structure, packages, and negotiations with ROI logic, risk control, and legal processes without blockages.

Module 8

Forecasting, RevOps, and productivity with AI

Implement reliable forecasting, critical dashboards, and AI automation to scale efficiency and predictability.

I want to start

Benefits

Learn. Connect. Grow.

Complete B2B sales playbook

Proven system for building a predictable sales engine from scratch. From prospecting to closing, with frameworks that work in LATAM.

Learn from reps who close real deals

Coaches who have built sales teams at Rappi, B2B startups, and high-ticket companies. Strategies based on experience, not theory.

Build your pipeline during the program

8 weeks applying each framework to your real business. You leave with a functioning sales system, not just notes.

Master high-value conversations

How to qualify leads, handle objections, and close without sounding desperate. Discovery, negotiation, and follow-up techniques that convert.

Repeatable process, not magic

Step-by-step methodology for consistently scaling sales. Learn how to hire, train, and measure the performance of your sales team.

Community of founders selling

Access to the 30X network and sessions with peers facing the same business challenges. Real feedback on your pitch, strategy, and execution.

Access

Investment

Payment Structure

Flexible payment options. Complete your application to receive details about the investment and admissions process.

Complete B2B sales playbook

Step-by-step system from prospecting to closing. Proven frameworks in LATAM startups to build a predictable and scalable business engine.

Role-plays and live practice

Simulation sessions with direct feedback on your pitch, handling objections, and closing techniques. Not just theory, but practicing real conversations.

Pipeline running upon completion

You apply each framework to your business over the course of 8 weeks. You come away with an implemented sales system, not just notes and good intentions.

Total Payment

Immediate access to the program and community.

1990

WHAT'S INCLUDED

Full access to the program:

Certificate of completion

Future updates

Downloadable materials

Live Q&A sessions

Team support

Templates and tools

Session recordings

Real case studies

Lifetime access

Networking with speakers

Apply Now

Our community, in its own words

Founders, executives, and operators who choose 30x to scale.

Mariana Quiroz
Startup founder
30X gave me clarity to make quick and high-impact decisions. The tools taught can be applied the next day.
Ricardo Salvatierra
Businessman
The practical approach of the program helped me solve real problems in my startup. It’s not theory, it’s execution.
Esteban Mora
Corporate
The methodology is so clear that I was able to integrate it with my team without friction. We improved communication and speed from the first week.
Mariana Quiroz
Startup founder
30X gave me clarity to make quick and high-impact decisions. The tools taught can be applied the next day.
Ricardo Salvatierra
Businessman
The practical approach of the program helped me solve real problems in my startup. It’s not theory, it’s execution.
Esteban Mora
Corporate
The methodology is so clear that I was able to integrate it with my team without friction. We improved communication and speed from the first week.

Hector Villalba
Corporate
I was surprised by how simply they make complex topics. I went from feeling stuck to having a solid plan for growth.
Laura Benitez
Startup founder
The sessions gave me frameworks that I use every day. 30X raised my professional level.
Daniela Reyes
Businesswoman
I found exactly what I needed to structure my business and scale in an orderly manner. It is worth every minute.

Julián Cáceres
Businessman
For the first time, I felt that someone was teaching how to truly scale a business. Not empty motivation, but concrete actions.
Sofia Navarro
Corporate
30X changed the way I think about strategic problems. It gave me structure and speed.
Camila Fajardo
Startup founder
The way the mentors explain is impeccable. I wish I had taken this years earlier.

Frequently asked questions.

Find answers about our business school, executive training programs, admission process, payment options, and how our business networking community works.

Learn more

Insights for CEOs

Access the resource library of our business school

Tres niños pequeños sentados juntos en una sala, con las manos juntas como si aplaudieran o rezaran, frente a una ventana con cortinas claras y un ambiente familiar.

Bilbao Brothers

Every week, the Bilbao brothers share frameworks, decisions, and mistakes from the trenches of the startup ecosystem. Directly to your inbox.

Read the latest article →

Bilbao Brothers

Every week, the Bilbao brothers share frameworks, decisions, and mistakes from the trenches of the startup ecosystem. Directly to your inbox.

Read the latest article →

Growth Rockstar Blog

Real cases, proven frameworks, and execution strategies from teams that built scalable growth engines.

Read the latest article →

Growth Rockstar Blog

Real cases, proven frameworks, and execution strategies from teams that built scalable growth engines.

Read the latest article →

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Ready to
transform your career?

Ready to transform your career?

Join more than 2,000 executives who have already participated in our programs.

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Home

Programs

Resources

The Complete B2B Playbook for Founders Who Need to Sell

The Complete B2B Playbook for Founders Who Need to Sell

The Complete B2B Playbook for Founders Who Need to Sell

Co-founder of OnTop, a fintech for international payments. Experience selling B2B solutions in regulated markets and building predictable pipelines. Shares sales playbooks in new categories without established product-market fit.

Co-Founder OnTop

Santiago Aparicio

Co-founder of OnTop, a fintech for international payments. Experience selling B2B solutions in regulated markets and building predictable pipelines. Shares sales playbooks in new categories without established product-market fit.

Co-Founder OnTop

Santiago Aparicio

Our Methodology

Strategic Prospecting

Strategic Prospecting

The system for scaling sales with focus, predictability, and control

Module 1

Mindset & Culture

Module 3

ICP 2.0 and irresistible offer

Module 5

Discovery that converts

Module 7

Pricing, negotiation, and procurement without friction

Module 2

Fundamentals of growth and focus

Module 4

Modern messaging and outbound

Module 6

Demo narrative and value test

Module 8

Forecasting, RevOps, and productivity with AI

Module 1

Mindset & Culture

Module 2

Fundamentals of growth and focus

Module 3

ICP 2.0 and irresistible offer

Module 4

Modern messaging and outbound

Module 5

Discovery that converts

Module 6

Demo narrative and value test

Module 7

Pricing, negotiation, and procurement without friction

Module 8

Forecasting, RevOps, and productivity with AI

Learn. Connect. Grow.

Complete B2B sales playbook

Learn from reps who close real deals

Build your pipeline during the program

Master high-value conversations

Repeatable process, not magic

Community of founders selling

Payment Structure

Our community, in its own words

Frequently asked questions.

Insights for CEOs

Insights for CEOs

Bilbao Brothers

Bilbao Brothers

Growth Rockstar Blog

Growth Rockstar Blog

The most viewed

Ready to transform your career?

Ready to transform your career?

Ready to transform your career?

The most viewed

Contenido de la mejor educación ejecutiva de Latinoamerica

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Ready to
transform your career?