Sales Machine

Open to everyone

The Complete Playbook for Founders Who Need to Sell

The complete playbook: from cold prospecting to closing. Learn how to qualify leads, handle objections, and structure deals that scale your revenue from scratch.

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DURATION

4 weeks

FORMAT

Virtual

NEXT EDITION

Wednesday, April 8

Mentors

Co-founder of OnTop, a fintech for international payments. Experience selling solutions in regulated markets and building predictable pipelines. Shares sales playbooks in new categories without established product-market fit.

Co-Founder OnTop

Santiago Aparicio

Co-founder of OnTop, a fintech for international payments. Experience selling solutions in regulated markets and building predictable pipelines. Shares sales playbooks in new categories without established product-market fit.

Co-Founder OnTop

Santiago Aparicio

CEO Dapta

Nicolas Rojas

Founder Pitz

Natalia Salcedo

Growth VP Habi

Felipe Restrepo

Rappi & 30x Co-Founder

Andres Bilbao

Our +3100 executive students help companies like these to grow.

METHODOLOGY

Our Methodology

The complete B2B playbook for founders and reps who need to sell from day one.

Prospecting

Discovery

Negotiation

Closure

Strategic Prospecting

Identify high-value accounts with data-driven criteria. Stop chasing cold leads.

Apply Now

Prospecting

Discovery

Negotiation

Closure

Strategic Prospecting

Identify high-value accounts with data-driven criteria. Stop chasing cold leads.

Apply Now

Modules

The system for scaling sales with focus, predictability, and control

Module 1

Fundamentals of the Sales System

Diagnosis of where the money is leaking today, architecture of a repeatable and measurable business system, identification of the breaking points between chaos and structure.

Module 3

New Capability, Mindset & Culture

Mindset and high-speed execution rituals, transitioning from a culture based on randomness to one based on responsibility over the pipeline, with references such as Rappi, Habi, and Ontop.

Module 5

Pricing Models

Impact of pricing on speed of closure and profitability, design of tiered models, performance and retainers, alignment with perceived value without sacrificing margin.

Module 7

High-Value Negotiation and Complex Sales

Managing multiple stakeholders and purchasing committees, anchoring tactics, concessions and closing, maximizing contract value without damaging the relationship or profitability.

Module 2

Commercial Method

Reverse engineering annual goals into daily activities, building the pipeline through defined stages, using the CRM as a driver for revenue predictability.

Module 4

Narrative and Handling of Objections

Definition of the Ideal Customer Profile, building a narrative that sells solutions to specific pain points, handling objections from deep diagnosis.

Module 6

Outbound Tactics and Prospecting with AI

Account research and message personalization with AI, design of multichannel sequences, combining automation with high relevance to open doors.

Module 8

Commercial Method Calibration and Measurement

Definition of key metrics: conversion, cycle speed, and LTV. Setting up a continuous experimentation system and reading data for weekly adjustments.

Module 1

Fundamentals of the Sales System

Diagnosis of where the money is leaking today, architecture of a repeatable and measurable business system, identification of the breaking points between chaos and structure.

Module 2

Commercial Method

Reverse engineering annual goals into daily activities, building the pipeline through defined stages, using the CRM as a driver for revenue predictability.

Module 3

New Capability, Mindset & Culture

Mindset and high-speed execution rituals, transitioning from a culture based on randomness to one based on responsibility over the pipeline, with references such as Rappi, Habi, and Ontop.

Module 4

Narrative and Handling of Objections

Definition of the Ideal Customer Profile, building a narrative that sells solutions to specific pain points, handling objections from deep diagnosis.

Module 5

Pricing Models

Impact of pricing on speed of closure and profitability, design of tiered models, performance and retainers, alignment with perceived value without sacrificing margin.

Module 6

Outbound Tactics and Prospecting with AI

Account research and message personalization with AI, design of multichannel sequences, combining automation with high relevance to open doors.

Module 7

High-Value Negotiation and Complex Sales

Managing multiple stakeholders and purchasing committees, anchoring tactics, concessions and closing, maximizing contract value without damaging the relationship or profitability.

Module 8

Commercial Method Calibration and Measurement

Definition of key metrics: conversion, cycle speed, and LTV. Setting up a continuous experimentation system and reading data for weekly adjustments.

Module 1

Fundamentals of the Sales System

Diagnosis of where the money is leaking today, architecture of a repeatable and measurable business system, identification of the breaking points between chaos and structure.

Module 2

Commercial Method

Reverse engineering annual goals into daily activities, building the pipeline through defined stages, using the CRM as a driver for revenue predictability.

Module 3

New Capability, Mindset & Culture

Mindset and high-speed execution rituals, transitioning from a culture based on randomness to one based on responsibility over the pipeline, with references such as Rappi, Habi, and Ontop.

Module 4

Narrative and Handling of Objections

Definition of the Ideal Customer Profile, building a narrative that sells solutions to specific pain points, handling objections from deep diagnosis.

Module 5

Pricing Models

Impact of pricing on speed of closure and profitability, design of tiered models, performance and retainers, alignment with perceived value without sacrificing margin.

Module 6

Outbound Tactics and Prospecting with AI

Account research and message personalization with AI, design of multichannel sequences, combining automation with high relevance to open doors.

Module 7

High-Value Negotiation and Complex Sales

Managing multiple stakeholders and purchasing committees, anchoring tactics, concessions and closing, maximizing contract value without damaging the relationship or profitability.

Module 8

Commercial Method Calibration and Measurement

Definition of key metrics: conversion, cycle speed, and LTV. Setting up a continuous experimentation system and reading data for weekly adjustments.

I want to start

Benefits

Learn. Connect. Grow.

Complete sales playbook

Proven system for building a predictable sales engine from scratch. From prospecting to closing, with frameworks that work in LATAM.

Learn from reps who close real deals

Coaches who have built sales teams in Rappi, startups, and high-ticket companies. Strategies based on experience, not theory.

Build your pipeline during the program

8 weeks applying each framework to your real business. You leave with a functioning sales system, not just notes.

Master high-value conversations

How to qualify leads, handle objections, and close without sounding desperate. Discovery, negotiation, and follow-up techniques that convert.

Repeatable process, not magic

Step-by-step methodology for consistently scaling sales. Learn how to hire, train, and measure the performance of your sales team.

Community of founders selling

Access to the 30X network and sessions with peers facing the same business challenges. Real feedback on your pitch, strategy, and execution.

Access

Investment

Payment Structure

Flexible payment options. Complete your application to receive details about the investment and admissions process.

Complete sales playbook

Step-by-step system from prospecting to closing. Proven frameworks in LATAM startups to build a predictable and scalable business engine.

Role-plays and live practice

Simulation sessions with direct feedback on your pitch, handling objections, and closing techniques. Not just theory, but practicing real conversations.

Pipeline running upon completion

You apply each framework to your business over the course of 8 weeks. You come away with an implemented sales system, not just notes and good intentions.

Total Payment

Immediate access to the program and community.

1990

WHAT'S INCLUDED

Full access to the program:

Certificate of completion

Future updates

Downloadable materials

Live Q&A sessions

Team support

Templates and tools

Session recordings

Real case studies

Lifetime access

Networking with speakers

Apply Now

Our community, in its own words

This is a watershed moment that allows us to empower businesses and grow 10, 20, 30X.

Lucas Rojas

Consulting in Civil Engineering

I have felt a lot of confidence to open up about my problems and challenges with all the mentors.

Carol Ramírez

Let's share a bank

Connecting with people from other sectors opens your mind and reminds you to focus on teamwork, sales, and growth.

Gerardo Germanó

Rentennials

I connected with very young and very experienced people in AI. That is definitely the present.

John Doe

Probrands

Mentors, having already gained experience, provide insights that you can't obtain in any university.

Marcela Ampuero

Stendhal

Three full days spent refreshing the ambition and the genuine reason behind everything we do.

Jorge Higa

Cuidafarma

I have felt a lot of confidence to open up about my problems and challenges with all the mentors.

Carol Ramírez

Let's share a bank

Connecting with people from other sectors opens your mind and reminds you to focus on teamwork, sales, and growth.

Gerardo Germanó

Rentennials

I connected with very young and very experienced people in AI. That is definitely the present.

John Doe

Probrands

Mentors, having already gained experience, provide insights that you can't obtain in any university.

Marcela Ampuero

Stendhal

This is a watershed moment that allows us to empower businesses and grow 10, 20, 30X.

Lucas Rojas

Consulting in Civil Engineering

Three full days spent refreshing the ambition and the genuine reason behind everything we do.

Jorge Higa

Cuidafarma

This is a watershed moment that allows us to empower businesses and grow 10, 20, 30X.

Lucas Rojas

Consulting in Civil Engineering

I have felt a lot of confidence to open up about my problems and challenges with all the mentors.

Carol Ramírez

Let's share a bank

Connecting with people from other sectors opens your mind and reminds you to focus on teamwork, sales, and growth.

Gerardo Germanó

Rentennials

I connected with very young and very experienced people in AI. That is definitely the present.

John Doe

Probrands

Mentors, having already gained experience, provide insights that you can't obtain in any university.

Marcela Ampuero

Stendhal

Three full days spent refreshing the ambition and the genuine reason behind everything we do.

Jorge Higa

Cuidafarma

Frequently asked questions.

Find answers about our business school, executive training programs, admission process, payment options, and how our business networking community works.

Learn more